Tips for brand-building thought your Blog

Did you know that about 28 million US Internet users wrote a blog in 2009 according to eMarketer?

Blogs may become essential if you are trying to gain online popularity and visibility. A good quality blog can help you increase your sales and achieve success.  According to a worldwide Technorati’s research, 60% of bloggers said that they were better known in their industry due to their blog. Moreover, 25% of them had used their blog as a resume or sent it to potential employees.

So, if blogs are now having a deep impact in your industry and in your professional career, you must pay attention on how you write every post and how you build your online brand.

How to write an effective Blog Post?

• Write an interesting headline that invites the reader in. Few users will read your post unless you immediately attract them. How to do it? Offer them something: a benefit or a reward! Arouse their curiosity!

• Provide a detailed and concrete description that illustrates your promise. Focus on your promise and clearly demonstrate how to do it! An effective post is concise and brief. Go to the point and you will increase your number of followers.

• Be persuasive! Lay out an argument that makes the readers agree with you. Your goal is that the readers feel sympathy with your promise and further argument.

In order to be persuasive you should focus on the detail information, the evidence, the way you narrate your post, the emotion and a logical structure.

• Your blog/post must be believable and consistent! If you just make promises but you don’t build your credibility, then your post won’t be effective at all. Building credibility implies that readers have access to an ‘About Page’ with your background information. Make sure you let them know that you work professionally. Take the time to build an accurate and complete background that will help you gain trust from the audience.

Show what you got! Hope you have learned something that you can improve. Make your post effective now!

Sources:

Bloggers and (Personal) Brand-Building

Nine Signs of an Effective Blog Post