The Do's of Creating an Effective Social Media Strategy

Nowadays the web is more important than ever, every second there’re more exciting new applications and Web sites full of interesting information that will become a whole experience for the user, creating up-to-the-minute ways of communication. (Oreilly, 2007)

This possibility of having the world in our hands calls millions of users to the web all the time. All we have to do is catch their attention with an effective social media strategy.

• Be present. Have an attractive blog with useful information for your costumers. Update it constantly, divide it by sections, have a news supplier with everything it has to do with your business. Have diverse social networks accounts (like Facebook or MySpace), and never let them rust. Be aware and participate on micro-blogging applications like Twitter, where you can make quick advertisements about you and learn about others.

• Be promoter. Make your audience comment and participate. That’s what social media is about. Create discussion boards; give your customers the opportunity to express themselves.

• Be creative. According to your brand concept organize original expression forums with video, photo and audiovisual material sharing. Surprise your users anytime!

• Be thorough. Tag everything; you never know what about your firm and philosophy can call someone’s attention. Use social bookmarking!

• Be innovative. Look for the new possibilities of advertisement that social media offers and use the best ones for your brand concept. Choose something your competitors haven’t even imagined. Mix digital potential with brand awareness.

• Be fun. Remember users are just a click away. You can lose them as easy as you got them if you’re not interesting enough. Get to know your costumers’ likings and combine them with information about your firm to make your strategy attractive to your target. Remember social media is primarily about friends and community; align your business plan with your people and your social media ideas. (Collings, 2009)

But the most important thing about an effective social media strategy is to really want to do it and dare! If you don’t know how or where to start, we are the experts. Call us today at 1-800-932-2580 and we’ll be pleased to make your strategy a hit!

Sources:

• OREILLY, T. (2007, First Quarter). What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. Communications & Strategies, No. 1, p. 17.
• COLLINGS, O. (2009, March 6). All that Twitters… B&T Magazine, 59(2686), 8-8. Retrieved June 18, 2009, from Business Source Premier database.