Building a Social Media Optimization Strategy
Social media optimization (SMO) means to generate publicity through social media, online communities and community Web sites. SMO tactics can drive an enormous amount of people to your Web site through new channels that can help you be successful! SMO may include: Blogging RSS feeds Social news buttons Third-party community functionalities And much more! Social [...]
Read moreLaunching a new business & social media
Nowadays, starting a new business is much easier than ever. The majority of the information the world is digital—we have e-mail, digital photos from camera phones, PowerPoint presentations, digital phone messages and social media with tweets, blogs, social networks, etc. So, why not start here? Why? Thanks to social media is much easier to promote [...]
Read moreSocial media and the future of news
The way we get the news is changing. Nowadays, social media has given you control over the news you consume to stay up-to-date. And here, your social media friends are becoming the most trusted sources of information. In this sense, when you want to get the news… the first thing you do now is to [...]
Read moreLaunching a new business & Social Media
Nowadays, starting a new business is much easier than ever. The majority of the information the world is digital—we have e-mail, digital photos from camera phones, PowerPoint presentations, digital phone messages and social media with tweets, blogs, social networks, etc. So, why not start here? Why? Thanks to social media is much easier to promote [...]
Read moreChoosing the channels for marketing message
E-mail? Tex messages? Instant messages? Social media? Phone calls? Direct mail? What channels do you use for sending marketing messages? Do you know what the preferred channel of promotional messages of your customers is? A Forrester Consulting study commissioned by ExactTarget found that only 37% of marketers said that they actually do. But, do you? [...]
Read moreHow to promote your Social Media profiles
The most quick-witted online retailers have adapted to the Social media and network age. That’s no news! We have seen how big and small companies are present in the Social Network scene. In this sense, most of the top companies have a profile on top social networking sites, according to Internet Retailer: • 79% of [...]
Read moreThe future of the Web, What's New and What's Coming Soon
Innumerable stories have been written about the future. In late 40s, George Orwell described an apocalyptic world yielded to an omnipresent system in his mythical novel 1984. Twenty years after, Stanley Kubrick presented his imagined idea of the new millennium’s world through his movie 2001: A Space Odyssey. Even if those visions weren’t asserted quite [...]
Read moreThe Do's of Creating an Effective Social Media Strategy
Nowadays the web is more important than ever, every second there’re more exciting new applications and Web sites full of interesting information that will become a whole experience for the user, creating up-to-the-minute ways of communication. (Oreilly, 2007) This possibility of having the world in our hands calls millions of users to the web all [...]
Read more260,000 Small Biz use social media. What about you?
More than haft a million small businesses use social networking strategies in the United States and Canada, according to a study by Sage Software in conjunction with AMI-Partners. The most widespread implemented tactics by small businesses were professional social media networking sites such as LinkedIn (51%), followed by general social networking such as Facebook (44%) [...]
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