Building an E-coupons marketing strategy
As you know, the economic crisis has had some effects on consumer online behavior; there is no doubt about it! People love saving money; that is why; everyone likes sales, discounts, and promotions. Did you know that two-thirds of US households use coupons, according to a recent research by Experian (a global leader provider of [...]
Read moreOnline video is the top marketing priority for 2010
It is said that video is a complex multidisciplinary art. But, that’s not the point… Online video marketing can be an effective differentiator for your online business. Online video is getting hotter with brand and agencies, according to a survey conducted by the Internet video marketer TurnHere. Look at it this way: online video is [...]
Read moreGoogle Sidewiki contributes to your Website
Sidewiki is revolutionizing the Web? On September 23, Google launched this new browser sidebar that allows user to add information and comments to any Web sites. This means that everyone can contribute with valuable information, and users can read and write comments and opinions about the Web pages. How will online businesses and e-marketers react towards [...]
Read moreChoosing the channels for marketing message
E-mail? Tex messages? Instant messages? Social media? Phone calls? Direct mail? What channels do you use for sending marketing messages? Do you know what the preferred channel of promotional messages of your customers is? A Forrester Consulting study commissioned by ExactTarget found that only 37% of marketers said that they actually do. But, do you? [...]
Read moreOnline Advertising in recession times
Economic crisis has always been synonym of decreasing marketing budget and having intense spending control and adjustments. But, the current context is quite different. This is the first time a recession of such dimension takes place during “Digital Era”. From April to June 2009, many businesses have increased their online ad investment. 5.4 billion was [...]
Read moreAdding Short Code to your Marketing mix
The “Text Message Age†is revolutionizing the marketing world. Now, marketers should pay attention to this window of opportunity. The current digital and mobile context is leading them towards a more complex and creative challenge. Being smart and innovative is crucial to obtain excellent results and reach customers when they watch their favorite TV show, [...]
Read moreDo’s and don’ts of Email Marketing
Email marketing is the number one promotions medium in the US, according to a recent study by the Centre for Media Research. In fact, the Direct Marketing Association just projected that email marketing will generate an ROI of $43.52 in 2009, which is twice the return earned by search and other marketing channels. It’s clear [...]
Read moreHow do mobile devices influence online businesses?
A 4 billion reason to think about As you know, mobile devices are constantly increasing their functionalities; they’re now more like a handheld computer than a wireless telephone and worldwide cellulars are reaching up to 4 billion subscriptions. People don’t basically need to be at home or work to be in touch with the Internet [...]
Read moreHow can Small Businesses reduce the effects of the crisis?
The world is undergoing the worst economic crisis since 1929. Nowadays, big corporations are going through hard times. But, what about small and medium size businesses? How can they reduce the negative effects of the crisis? When times are tough, there are several things your business can do in order to avoid worse scenarios for [...]
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