A lesson from Google’s Nexus One
The importance of an efficient customer service Google reminds us how significant it is having a competent customer service. Yeah, it’s a fact: you can offer a great product —and even analysts can say it could challenge the market domination… There’s a little problem, though. If you don’t offer an efficient customer service, you will [...]
Read moreConverting your online visitors into actual customers
When we think about small businesses online priorities, several ideas come to our minds instantly. We think about adopting effective online marketing strategies, optimizing the Web site’s content and ranking at the top of search engine results in order to truly achieve popularity. But, is it attracting visitors enough? Are people buying your products or [...]
Read moreLaunching a new business & Social Media
Nowadays, starting a new business is much easier than ever. The majority of the information the world is digital—we have e-mail, digital photos from camera phones, PowerPoint presentations, digital phone messages and social media with tweets, blogs, social networks, etc. So, why not start here? Why? Thanks to social media is much easier to promote [...]
Read moreHow to build an Ecommerce’s Human face
A few years ago, it was really difficult for customers to acquire an online shopping style. Little by little, this trend has grown more and more. Now, people all around the globe buy almost everything online: concert tickets, electronic products, books, clothes and even furniture. Internet has changed the way sales and commercial transactions occur. [...]
Read moreTransparent Web Tracking: E-commerce vs. Privacy
Have you ever felt ‘insecure’ online? Do you think that businesses sometimes behave as a “Big Brother†that has unrestricted access to your personal data? Well, apparently spying times will be over! Fortunately, privacy seems to be winning the battle against unlimited Web Tracking. Personal details are crucial for e-merchants’ marketing research: no doubt about [...]
Read moreExpanding your business internationally
Most small to medium businesses know that they should have an online presence to succeed. But, what many of them don’t know is the great opportunity they may have doing so: expanding their business globally. Although going global may be necessary to remain competitive, it isn’t so easy! Firstly, you must carefully analyze if this [...]
Read moreGetting new customers during the recession
How to get customers during the economic downtime? That is a BIG question that many marketers and business’ owners are wondering nowadays. They have to get focus on tactics that are cost-effective and have more measurable results than others. Additionally they are more concern about the readily controlled costs; but they still have the demands [...]
Read moreVirtual Shoppers: How to improve your Website and increase sales
E-commerce is becoming more and more popular nowadays. People buy almost everything through Internet: books, clothes, furniture, electronics, etc. But it is a fact that some Web sites are more trustworthy than others. How to make your website more attractive and reliable? Here there are some tips. Let’s see! Above all, make sure that customers [...]
Read moreImprove communications with Customers through e-mail
Everybody wants to spread positive word-of-mouth when talking about your company and your customers. But, how you can do it? According to recent studies, e-mail campaigns and e-mail list segmentation may raise word-of-mouth effectiveness when you communicate with customers. E-mails are not only compelling and potent, but also an effective personal communication channel with customers. [...]
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