How can Small Businesses reduce the effects of the crisis?
The world is undergoing the worst economic crisis since 1929. Nowadays, big corporations are going through hard times. But, what about small and medium size businesses? How can they reduce the negative effects of the crisis? When times are tough, there are several things your business can do in order to avoid worse scenarios for [...]
Read moreSocial Media in Crisis Management: The sharp click
Millions of dollars in Advertising, Public Relations’ strategies, quality controls and certifications, brand presence, action media coherence, thousands of minds thinking, hundreds of work hours; it can all be eclipsed by a single online action by an anonymous Web user. Speed is the key to social media understanding. One tweet can be enough to launch [...]
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