Google gets local with Local Listing Ads

The first 30 days are for free Now your local company can face the challenges of an extremely competitive business with Google’s Local Listing Ads! These new “weapon” attempts to win over its rival: Yahoo’s local ad unit model. Local Listing Ads will simultaneously appear on Google.com in local results and in Google Maps. Up [...]

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Digg it: A Voting-for-Ads platform that works

Have you ever thought about digging ads? Now, it’s real! Since August 2009, Digg, the social bookmarking site review that receives around 40 million unique visitors each month, has been using an experimental advertising platform that includes the same social voting system of the Web site. Digg explained that its new voting concept appears to be [...]

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The importance of Email Marketing and Email Spam Laws

Through Email Marketing campaigns, your business can achieve your sales goals; build, increase and keep relationships with your customers and prospects; and of course, you can easily market your products or services directly to your audience. But, the thing is that a huge percentage of email is classified as spam and your target audience may [...]

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Online Advertising: Winning the information marathon

We keep in touch with friends, expand our networks, read books, watch movies, work (whatever our job is); we learn to cook, write, knit, program, speak Chinese, watercolor, train a dog, dance salsa, grow organic carrots… everything on the Internet. Today we can’t even imagine life without it, and we don’t understand how the world [...]

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Social Media in Crisis Management: The sharp click

Millions of dollars in Advertising, Public Relations’ strategies, quality controls and certifications, brand presence, action media coherence, thousands of minds thinking, hundreds of work hours; it can all be eclipsed by a single online action by an anonymous Web user. Speed is the key to social media understanding. One tweet can be enough to launch [...]

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