Social networking sites in your workplace

Employees regularly check their personal emails and visit different social networking sites like Facebook, LinkedIn or even Twitter during working hours. Still, companies are starting to limit these trends. So, before sending out that next Tweet about your latest blogposting, or checking what your friends are doing, don’t forget to double-check your company’s social networking policy!

Did you know that…

• 54 percent of the companies prohibit the use of Social networking sites during working hours, according to a survey conducted by Robert Half International?

• 20% of the companies allow the use of social networking just for work purposes?
• 16% of them permit their use for personal reasons?

Companies can argue that employees “waste” valuable time when they visit Social networking sites. Still, prohibiting its usage completely can bring some negative consequences for your business.

Many companies have adopted social networking as an alternative vehicle to gain more presence online and reach a wider audience. Your business can obtain positive results from this trend.

Let’s see some benefits of corporate social networking!

• You can improve productivity and communication among workers by sharing information.
• Low cost market research. See what your current customers and prospects are doing online!
• A good company’s Social network profile can help your grow and reach new audiences at a very low cost!
• You can announce special offers and implement new marketing campaigns without spending a lot of money. The only cost to your business is the time and effort you spend to maintain the network.

• You can boost your image thought the interaction with leaders’ opinions, customers, colleges or other contacts.

In summary, there is a simple solution for social networking issues in the workplace. Just get balanced! You can’t stand apart from digital trends; because the truth is that if you aren’t present in the social networking field, then you are out! But, at the same time, ensure that you are using your time properly. If your employees spend many hours using social networking sites for personal purposes, your productivity and development will probably be damaged.

The best idea is to try finding equilibrium and being open-minded to new opportunities!

Sources:

Survey: Most employers prohibit social networking sites

5 Problems with Social Networking in the Workplace

Social networking sites help companies boost productivity

Job hunting and social networking: Why a job seeker should let it all hang out online