Online video is the top marketing priority for 2010
It is said that video is a complex multidisciplinary art. But, that’s not the point… Online video marketing can be an effective differentiator for your online business. Online video is getting hotter with brand and agencies, according to a survey conducted by the Internet video marketer TurnHere.
Look at it this way: online video is a great way to distribute a viral message among peers, customers, among other stakeholders. More than 80 percent of respondents utilize online video in their marketing efforts.
More than the half of survey respondents have created branded video content for the Web and the most important reason for doing so was branding.
You can also get benefits in a short period of time. For instance:
- You can communicate your message or your product profile effectively.
- Some popular viral videos could even gain primetime broadcast coverage.
- You can take advantage of its persuasion power if the message is planned and well-designed.
- You can add value for your customers.
On the other hand, before publishing or promoting your online videos, you have to pay attention to the existing brand guidelines. What guidelines are for television ads, casting of people, logo and graphic usage? How are brand guidelines applied to your online videos?
As you know, we all live in an interactive world. Online video is a great way to keep in touch with your audience, spread your key message, entertain and generate buzz.
Sources:
Survey: Brands, agencies say online video will be a big deal in 2010
Report: Online Video the Top Priority in Marketing
Video Marketing and Brand Management Online
Online Video and Brand Guidelines – Challenges and Tips
