How to get valuable feedback online
The client knows better
The client is always right, there’s nothing new about it and listening to him is a long time accepted practice. The lack of an effective way to get feedback online is a phantom problem for a lot of Web sites keeping them far from real progress.
Just like the mother learns from the son, you can learn a lot of things about your business listening to your customer; but to do so, you must give them room to express their thoughts and feelings about your product, Web site, advertising or any aspect related to you.
One of the cheapest and easiest ways to get valuable feedback is to have an online survey form for your clients to fill out. There’re simple specialized Websites to help you with the data collection task such as the smart FormSpring, a web that offers you the possibility to organize your data forms and create multi part questionnaires for the users to communicate with you. Like this tool, there’re many others you can implement without being necessarily a programming whiz.
No matter what about or what size your business is; here are some tips you could use to get some priceless information from your client.
- Get advantage of form filling tools online, ask them to send them back and if possible, give some greeting gift in return! The client will feel you appreciated the gesture, and he or she’ll be right ‘cause surely you did!
- For the Web visitors, you can also offer products or services at no cost like e-books, random tips, search engine submission, e-mail consulting or anything crossing your mind in exchange for their opinion about your Web site. Doesn’t matter if they’re not officially your clients yet!
- Run a customer focus group to discuss about your products and your communication practices, choose target profiles in order to get specifically to the point, you could pay them to participate or give them gifts or free products.
- Create a database with your clients and keep in touch with them, invite them to participate and communicate with you by e-mail or through your Web site.
- But most important, make it easy for your customer to contact you. Have a complete Contact Section with all the possible ways to contact someone; address, phones, fax, direct e-mail, everything; and always answer them saying thanks for the response and interest.
Think of this as part of your communication strategy, it could give you more important results than an expensive advertising campaign; sometimes to listen is better than to talk!
Sources:
- Engage your customers and get their feedback
- Feedback: the secret weapon for Startups
- How To Get Valuable Feedback From Your Customers
