How RSS can be more valuable to your communications plan

In the mood for newsfeeding

RSS (Really Simple Syndication) is a type of web feed format that permits an instantly WWW publication, allowing users to post frequently updated works. News, blogs, and comments from the moment you submit them; everyone can see them, fast and easily. In the small business world, speed and simplicity are translated to resources saving.

That’s why RSS is one more Web tool to consider while online advertisement or brand communication strategies, especially if money is a complicated issue.

There’re several ways to get to take the most of RSS in Marketing. One of the most popular is by blogging. Blogs have become very trendy because it really works in real time as a communication tool. A blog for a small business is a very simple way to be in touch with customers, give away interesting information about their products and offer creative motivation to make their clients keep visiting.

RSS feeds are an opportunity to post your information in other blogs or post appealing things in your own blog in order to enhance it, like related news from the industry. People can subscribe to your website and read features very easily by getting RSS feeds.

Don’t forget blogging is an opportunity to be social online. The more activity you have using RSS the more your rise will rank in search engines. RSS are actually one of the factors that Blogrank uses to determine blogs’ popularity.

Besides that, there’re other and more sophisticated ways to communicate online using RSS. It is possible to turn a PDF into a turning page magazine through RSSzine, an app for bloggers and podcasters. Using it, you can enter RSS feed and date range and immediately output a professional PDF book or magazine for your post. Having a newsletter or any kind of publication gives you a very high credibility and prestige. Having it online makes the deal global and affordable and using RSS; accessible and opportune.

However, the most important thing about RSS is to really feed, participate, make noise and keep on moving. Mix them with social media, use them to contact, get attention, and have them in mind when creating your media strategy. Don’t forget to call us at 1-800-932-2580 if you need any help!

Sources

• John Jantsch. (2009) RSS Plug-ins Do Some Lifting For You.
• Invest Consulting (2009). Blog Rank.