Getting involved with Social Shopping
Word of mouth is one of the most influential purchase drivers, especially when we are talking about social shopping. You may probably ask friends or family what they think of a product or check ratings or reviews made by strangers to get the right product for you.
But, what are the next steps for social shopping?
Interestingly, it was found that 83% of online shoppers are interested in sharing information about their purchases with people they know, according to a research done by the e-tailing group and Ripple6.
Furthermore, 41% of online shoppers said that they would like to join online communities to share information about their favorite products!
On the other hand, not only are customer ratings and reviews useful, but also they are correlated to sales according to a study conducted by Forrester Research Inc.
In addition, Social Commerce may incorporate:
- Real-time recommendations via social networking sites such as Facebook and Twitter
- Product sharing in social networking sites
- Customer-generated online videos
- Social product recommendations
- Wish lists
- E-commerce widgets
- Relevant recommendations in media
- Online forums
- Others!
Would you like to get involved with social shopping but don’t know how to start? Â For instance, you can definitely create an online community that connects shoppers directly with others who have purchased the same or similar products. Just contact us if you need some help!
Sources:
34% of e-retailers say social marketing has increased sales, study says
Bringing Social to Online Shopping
Retail Shopping Communities Attract Shoppers, Influence Purchasing, and Retain Consumers
