Do’s and don’ts of Email Marketing
Email marketing is the number one promotions medium in the US, according to a recent study by the Centre for Media Research. In fact, the Direct Marketing Association just projected that email marketing will generate an ROI of $43.52 in 2009, which is twice the return earned by search and other marketing channels.
It’s clear that Email marketingstill is a rewarding technique that can help you increase your sales and achieve success for your ecommerce business. Its simple usage, cost-effective nature and worldwide access have made it really popular. Email marketing campaigns have high potential to deliver your product information and therefore sell your products!
Still, there is some stuff you should know in order to avoid mistakes and evade hurting your business.
Do’s
- Generate interest by producing targeted content. Plan what you want to say and sell! Reflect your concern for your costumers’ needs and demands. Then, you will raise your chances of getting understood and raise your sales!
- Offer something that is really worth it. If your emails are pointless, your prospects will stop reading them. For instance you can provide a discount coupon, free shipping promotion codes, an invitation to participate to a contest, among others. Remember that being creative is crucial for your marketing success!
- Ask for feedback. It is always important to make your costumer feel that you care about their thoughts, opinions, suggestions and concerns. By receiving feedback from your current customers and prospects, you will be able to improve your campaigns and fulfill customers’ expectations.
- Reply your emails within 24 hours. Some prospects may want to obtain further information about your product or services before buying them. Never forget to reply these emails within 24 hours otherwise you can look inconsiderate and unprofessional. And, many people can just drop the purchase!
Don’ts
- Don’t request too much information. Keep always focus on obtaining email addresses instead of getting extra information such as an age, name and location. If you ask for too much information, many people could refuse filling in their information.
- Don’t send too many emails to subscribers. If you send an excessive amount of emails to your contacts, they will probably get annoyed soon and your emails will be deleted without being read.
- Don’t refuse a unsubscription request. A common annoying mistake is to refuse the request of being removed from your email list. By doing this, you will not only damage your e-commerce business’ image, but you will also lead people to simply block you. You can even get banned as SPAM!
All the tips mentioned above will help your e-commerce business! You can definitely build a good email marketing strategy by following them. So go ahead and take advantage of them!
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