When we think about small businesses online priorities, several ideas come to our minds instantly. We think about adopting effective online marketing strategies, optimizing the Web site’s content and ranking at the top of search engine results in order to truly achieve popularity.
But, is it attracting visitors enough? Are people buying your products or services? [...]
E-mail? Tex messages? Instant messages? Social media? Phone calls? Direct mail? What channels do you use for sending marketing messages? Do you know what the preferred channel of promotional messages of your customers is?
A Forrester Consulting study commissioned by ExactTarget found that only 37% of marketers said that they actually do.
But, do you?
There are a [...]
Have you ever thought about digging ads?
Now, it’s real! Since August 2009, Digg, the social bookmarking site review that receives around 40 million unique visitors each month, has been using an experimental advertising platform that includes the same social voting system of the Web site.
Digg explained that its new voting concept appears to be a more [...]
Economic crisis has always been synonym of decreasing marketing budget and having intense spending control and adjustments. But, the current context is quite different. This is the first time a recession of such dimension takes place during “Digital Era”.
From April to June 2009, many businesses have increased their online ad investment. 5.4 billion was spent [...]
The client knows better
The client is always right, there’s nothing new about it and listening to him is a long time accepted practice. The lack of an effective way to get feedback online is a phantom problem for a lot of Web sites keeping them far from real progress.
Just like the mother learns from the [...]
Through Email Marketing campaigns, your business can achieve your sales goals; build, increase and keep relationships with your customers and prospects; and of course, you can easily market your products or services directly to your audience. But, the thing is that a huge percentage of email is classified as spam and your target audience may [...]
How to get customers during the economic downtime? That is a BIG question that many marketers and business’ owners are wondering nowadays. They have to get focus on tactics that are cost-effective and have more measurable results than others. Additionally they are more concern about the readily controlled costs; but they still have the demands [...]
We keep in touch with friends, expand our networks, read books, watch movies, work (whatever our job is); we learn to cook, write, knit, program, speak Chinese, watercolor, train a dog, dance salsa, grow organic carrots… everything on the Internet. Today we can’t even imagine life without it, and we don’t understand how the world [...]
In today’s economy, small and medium size businesses perceive that measuring and reporting marketing effectiveness is becoming more and more necessary. But, getting accurate reports might be really expensive and challenging—even more with the recurrent economic crisis. If you are going to take the risk, you should carefully analyze your results!
According to the recent study [...]
Everybody wants to spread positive word-of-mouth when talking about your company and your customers. But, how you can do it?
According to recent studies, e-mail campaigns and e-mail list segmentation may raise word-of-mouth effectiveness when you communicate with customers. E-mails are not only compelling and potent, but also an effective personal communication channel with customers.
The main [...]
