Archive for Online Marketing
Building a Social Media Optimization Strategy
Social media optimization (SMO) means to generate publicity through social media, online communities and community Web sites. SMO tactics can drive an enormous amount of people to your Web site through new channels that can help you be successful! SMO may include: Blogging RSS feeds Social news buttons Third-party community functionalities And much more! Social [...]
Read moreConverting your online visitors into actual customers
When we think about small businesses online priorities, several ideas come to our minds instantly. We think about adopting effective online marketing strategies, optimizing the Web site’s content and ranking at the top of search engine results in order to truly achieve popularity. But, is it attracting visitors enough? Are people buying your products or [...]
Read moreChoosing the channels for marketing message
E-mail? Tex messages? Instant messages? Social media? Phone calls? Direct mail? What channels do you use for sending marketing messages? Do you know what the preferred channel of promotional messages of your customers is? A Forrester Consulting study commissioned by ExactTarget found that only 37% of marketers said that they actually do. But, do you? [...]
Read moreDigg it: A Voting-for-Ads platform that works
Have you ever thought about digging ads? Now, it’s real! Since August 2009, Digg, the social bookmarking site review that receives around 40 million unique visitors each month, has been using an experimental advertising platform that includes the same social voting system of the Web site. Digg explained that its new voting concept appears to be [...]
Read moreOnline Advertising in recession times
Economic crisis has always been synonym of decreasing marketing budget and having intense spending control and adjustments. But, the current context is quite different. This is the first time a recession of such dimension takes place during “Digital Era”. From April to June 2009, many businesses have increased their online ad investment. 5.4 billion was [...]
Read moreHow to get valuable feedback online
The client knows better The client is always right, there’s nothing new about it and listening to him is a long time accepted practice. The lack of an effective way to get feedback online is a phantom problem for a lot of Web sites keeping them far from real progress. Just like the mother learns [...]
Read moreThe importance of Email Marketing and Email Spam Laws
Through Email Marketing campaigns, your business can achieve your sales goals; build, increase and keep relationships with your customers and prospects; and of course, you can easily market your products or services directly to your audience. But, the thing is that a huge percentage of email is classified as spam and your target audience may [...]
Read moreGetting new customers during the recession
How to get customers during the economic downtime? That is a BIG question that many marketers and business’ owners are wondering nowadays. They have to get focus on tactics that are cost-effective and have more measurable results than others. Additionally they are more concern about the readily controlled costs; but they still have the demands [...]
Read moreOnline Advertising: Winning the information marathon
We keep in touch with friends, expand our networks, read books, watch movies, work (whatever our job is); we learn to cook, write, knit, program, speak Chinese, watercolor, train a dog, dance salsa, grow organic carrots… everything on the Internet. Today we can’t even imagine life without it, and we don’t understand how the world [...]
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