Building an E-coupons marketing strategy

As you know, the economic crisis has had some effects on consumer online behavior; there is no doubt about it! People love saving money; that is why; everyone likes sales, discounts, and promotions.

Did you know that two-thirds of US households use coupons, according to a recent research by Experian (a global leader provider of information, analytical tools to help you manage the risk and reward of commercial and financial decisions)?

In addition, the number of people using online coupons has grown 46% in the last three years. Moreover, Experian reported that 80% of online coupon mailings had higher transaction-to-click rates and transaction rates than non-coupon campaigns.

So, if you are willing to attract more customers, you should definitely consider a coupon campaign. Using coupons for your e-mail marketing can help you increase your popularity and sales. How can e-merchants improve their coupon strategies?  Well, let’s see!

• Urgency. If your coupons are open-ended and they don’t have an expiration date, then they won’t be a motivation for your customer. Indicating a specific period of time on which they can obtain the benefit is of crucial importance… if you really want to catch their attention.

• General or specific? You have to think if you want your coupons to be personalized. This strategy may help you build an exclusive and unique approach with your target audience. But, personal ties will make your business spend a lot of time. For that reason, you should consider forward to a friend coupons. You will be able to reach a wider audience. You can be general, specific or both depending on the occasion!

• Timing is important. If you send too many coupons, then your customers will always be expecting an offer. Throw them out on special occasion, a few times a year.

Okay, so these are some important tips you should have in mind when you implement an e-coupon marketing strategy. Everyone is taking care of their wallet, so look after and satisfy your customer’s needs.

Sources:

E-coupons Part 2: Best practices

Coupons Boost E-Mail Open Rate